Why Starting Early Wins: The Compounding Power of an Exit-Ready Company (5 Minute Read)
By Trent Lee — The CEO’s Sage™
There is a simple truth I share with every CEO:
Companies built to be sold are better companies to own.
Not because the owner wants to walk away tomorrow, but because the attributes that make a business attractive to a buyer also make it scalable, resilient, transferable, and profitable today.
The tragedy is this: most owners begin preparing far too late.
NAVIX notes that a complete exit plan must address six domains—tax, legal, financial, operational, familial, and emotional—and must be kept current. These domains do not mature on short notice.
Meanwhile, Value Builder research shows that 8 in 10 owners expect to exit within the next decade, whether they’ve planned for it or not.
The runway is shorter than most believe.
The Compounding Effect of Early Preparation
When an owner starts early, value-building initiatives compound. Some of the most powerful include:
1. Strengthening the Leadership Team
A company that can operate without the owner commands higher multiples—and frees the owner to think strategically.
2. Systematizing the Business
Repeatable processes reduce dependency, increase scalability, and make the business less risky to acquirers.
3. Cleaning Up the Financials
Buyers reward clarity, consistency, and professional reporting.
4. Reducing Risk (Key Employees, Co-Owners, Health, Concentration)
NAVIX highlights how unmanaged risks—like losing a key employee or co-owner conflict—can destroy even the best exit plans.
5. Incentivizing Growth-Aligned Behavior
Owner-independent performance systems help build a culture that outlives the founder.
6. Aligning Growth Strategy with Exit Strategy
Not every growth path leads to a transferable company. Early planning ensures strategic coherence and alignment with your exit needs.
The Financial Multiplier: Why Value > Profit
Value Builder illustrates a dramatic truth:
A company that increases value by 10% may produce
five times the owner benefit compared to a 10% profit increase.
Owners intuitively chase profit. Sophisticated owners chase value.
The Real Reward
Early exit readiness delivers three gifts to the owner:
1. Freedom of choice — more options, better timing, stronger position.
2. Greater wealth creation — value compounds when given time.
3. A better day-to-day business — healthier, calmer, more scalable.
You don’t prepare early because you want to exit soon.
You prepare early because a company ready for exit is a company ready for anything.
Trent Lee helps CEOs lead with intention—aligning people, strategy, and value so their companies grow stronger today and become transferable tomorrow. Ready to assess your exit readiness and value drivers? Start the conversation at www.compassleadershipadvisors.com or connect on LinkedIn.

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